Is the Price Right? How to Price Your Product or Service for Profitability.

Most people set their prices based on what the perceived market price is. Unfortunately, that is not the best strategy for getting paid what you are worth. It usually has nothing to do with getting you money that you can live on either. If you have had problems deciding how to set prices for belly [...]

Using Branding to Knock Out the Low Priced Competition

There has been a lot of discussion lately on a listserv about competing based on price. The consensus is that you can’t compete with dancers who undercut. You know what? That’s right. You can’t. So why bother trying? The better strategy is to let your brand speak for you so that you can compete on [...]